Hall Of Fame racing announced that Academy Sports + Outdoors will sponsor Bobby Labonte and the No. 96 Ford for five races next season beginning at Bristol Motor Speedway.
The retailer will also sponsor the car at the Southern 500 at Darlington Raceway, the Coke Zero 400 at Daytona International Speedway, the Pep Boys Auto 500 at Atlanta Motor Speedway, and the Amp Energy 500 at Talladega Superspeedway.
HOF Racing, in addition to signing Labonte, recently formed an alliance with Yates Racing, and has secured sponsorship from Ask.com.