Air Force To Sponsor GEM’s No. 10

The U.S. Air Force announced that will leave Wood Brothers Racing to sponsor Gillett Evernham Motorsports’ No. 10 Dodge, driven by Reed Sorenson, for four races next season.

The Air Force is changing its marketing strategy to rebalance its sponsorship and activation programs to increase public awareness of the Air Force and to attract more recruits.

Col. Timothy Hanson, Air Force Recruiting Service director of Strategic Communications, said: 

Advertising and marketing that goes beyond the race track will help us connect with fans and emphasize the speed, power, precision, and team work that is common to both NASCAR and the Air Force.

BB&T To Sponsor RCR’s No. 33 Next Season

BB&T, Richard Childress Racing’s sponsor of the No. 2 Nationwide entry has signed on to sponsor RCR’s No. 33 Sprint Cup entry driver by Clint Bowyer next season for 10 races and the All Star race.

BB&T’s CMO Steve Wiggs said:

Richard Childress Racing and Clint Bowyer have been great partners, and we have been working on opportunities to become more involved with the RCR Sprint Cup program, which is second to none. The success of our program, the positive support from our employees and clients, and the on-track success of Clint Bowyer made our decision to become the major associate sponsor of the No. 33 team relatively easy. We have increased our involvement each of the past two years, and our 2009 program is a natural progression from our successful 2008 season in the Nationwide Series.

It’s Official: DEI, CGR Merge

Dale Earnhardt Inc and Chip Ganassi Racing with Felix Sabates have officially merged and will form a four car team for 2009 and beyond.

DEI drivers Martin Truex Jr and Aric Almirola will drive the Nos. 1 and 8 respectively, while Juan Pablo Montoya and a driver to be named later will drive the Nos. 42 and 41 respectively.

The team currently has sponsorship for the No 1 (Bass Pro Shops) and 41 (Target), and half of a season for the No. 42 (Wrigley’s).

More details will be announced later.