It’s Official: Labonte To HOF Racing

As previously reported, Bobby Labonte will drive Hall Of Fame Racing’s No. 96 Ford Fusion next season.

The team will be sponsored by Ask.com.

Following his release from Petty Enterprises, Labonte was rumored to be going to Earnhardt Ganassi Racing in the No. 41 sponsored by Target, or, more recently, the No. 8 Chevy. No word on who will drive that car, now that Labonte is out of the picture.

Labonte said of joining HOF Racing:

I’m excited to be part of what Ask.com is bringing to our sport. In a time like this, it’s great to see a sponsor come in with technology and ideas that will help all of the competitors in NASCAR and enhance the experience for all of our fans, no matter which driver or team they cheer for.

HOF Racing co-owner Tom Garfinkle said:

Jeff Moorad and I are excited to add Ask.com as a primary sponsor on the No. 96 car. We’ve been working closely with Ask.com for several weeks now, and their talented management team has come up with more creative ideas to serve NASCAR fans than I’ve seen in a long time. With our new Yates [Racing] partnership and having a true champion and class person in Bobby Labonte behind the wheel, we’re expecting great things on the race track as well.

Separately, Ask.com also entered an agreement to become the official search engine of NASCAR, meaning Ask.com has category exclusivity and a broad set of promotional rights.

Under the agreement, Ask.com will exclusively power the search experience on NASCAR.com.
 
Ask.com CEO Jim Safka said:

Through these partnerships, we will break new ground by applying our semantic search technology capabilities to NASCAR-related content while also tapping one of the largest marketing channels in America. Our goal is to win over the millions of loyal fans by providing them with the best NASCAR search experience on the Web, and introduce them to all of Ask’s capabilities when they come.

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3 Responses to It’s Official: Labonte To HOF Racing

  1. [...] Racing, in addition to signing Labonte, recently formed an alliance with Yates Racing, and has secured sponsorship from [...]

  2. [...] Jr’s option for 2009, which led to a fight with DEI’s president Max Siegel. Siegel eventually left the team. Mark Martin, like Jr., left the team for Hendrick. Paul Menard left the team for Yates Racing, [...]

  3. [...] lost his ride at Yates Racing when Paul Menard joined the team, and Bobby Labonte and Hall Of Fame Racing formed an alliance with the team. The team was not able to find [...]

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